Subaru Expands Mobile Test Drives Nationally
After a successful pilot in the Sydney metro region, Subaru Australia has expanded its mobile test drive program, ‘Test Drive at Yours’, nationally at participating retailers.
The latest announcement is in line with Subaru Australia’s commitment to providing innovative, customer centric solutions throughout the car purchase and ownership journey.
The ‘Test Drive at Yours’ program provides customers throughout Australia an opportunity to test drive a Subaru in their everyday environment, at a time and location that best suits their lifestyle.
Subaru Australia Managing Director, Colin Christie, said: “We were impressed by the reception of our trial in Sydney, with customers enthused by the flexibility and personalised approach of the mobile test drive program.
“A strong dealer network now enables us to offer this program to a large portion of Australian consumers nationally.”
The Test Drive at Yours program joins existing Subaru “do” initiatives such as Build and Buy online, mobile servicing and shopping centre sales and service sites; all of which focus on overcoming obstacles customers face when looking to interact with the brand and its vehicles.